May 21, 2010 @ 4:15 pm
Just Buy a Business Book on Audible
AKA Why you shouldn’t always listen to your heroes or I’m probably gonna piss some folks off.
Some time ago I got a free audio version of Seth Godin’s book Tribes. Yes, I know I’m a book behind. I’m a big fan of free and I haven’t found a free version of Linchpin and I haven’t won one on any of the giveaways I’ve entered over the past few months. AND the GF says I have a problem and need to stop buying business books. In fact, when we have dates in bookstores, she doesn’t let me play in the business/self-help section. She says that I need to stop researching and start doing. She’s right, but I’m comfortable researching. Research isn’t scary. Shipping is.
At least a year ago I got a hold of a link to Tribes, and I just started listening to it. Every morning for the past week or so, I listen to this book as I brush my teeth and get dressed before work. Every morning for 20 minutes I listen and I get so inspired that I go to work and write do work stuff.
Since I’m not allowed to read/buy self-help/business/entrepreneur books, I feed my habit with blogs and download free teleseminars. One of my favorite business/entrepreneur blogs is Naomi Dunford at IttyBiz. I join all her mailing lists; I stalk her blog and twitter. I’m constantly on the lookout for free Naomi stuff. I lust after her products. I think she’s a brilliant writer and a compelling salesperson. In fact, I love her so much that I actually bought a relatively cheap monthly subscription to her Speakeasy product. Even when I was jobless and almost homeless last year, I faithfully paid Naomi. I’m not mad about it. I got a lot of value from it, even though I didn’t really actively participate that much.
So I trust Naomi, right? If she tells me something is good, I believe her. When she recommended Ideaschema Idea Catalyst Kit, I jumped. Especially since I like Megan’s writing style and I like the idea of becoming an idea machine. I listened to Megan’s audio on walks after work and felt really inspired and would come home and write. I recommend this product. If you want to be an entrepreneur or creative and want to buy an info product, I suggest you buy this one. And this isn’t an affiliate link.
So when Naomi recommended Question the Rules, I took a look. I’ve been reading Johnny Truant since The Economy is not Happening. and I think he’s hilarious and earnest. I’d listened to a Jam Session he did with Charlie Gilkey, and I liked that. So, I read Naomi’s recommendation, I checked out the product, and bought.
I don’t like it very much. Audio seminars generally follow a rhythm. You introduce the topic, outline what you want to talk about, talk about it, have some insights, summarize, and get off the phone. Not so with Question the Rules. The conversations sometimes kinda starts on topic, then they bumble from tangent to tangent. Some of the conversations are extremely scattered, long-winded and pointless. Mostly, it seems like Johnny and Lee called some of their friends and had them talk about what they do. The big revelation is that being an entrepreneur isn’t like having a 9-5 job. Well duh.
The best parts of the course? Sonia Simone and Chris Guillebeau. And I could just read CopyBlogger and The Art of Non-Conformity to hear from them. Which I do.
So yeah. My suggestion is to skip the paid information products (especially this one) unless you’re looking for something that is very specific, like SEO, copywriting, how to launch or something that that. Or you could just read Naomi or Dave Navarro. If you are having issues with fear, or need some kind of support to help you change your lifestyle, you should be reading Jenny Blake or Havi Brooks. If you need life coaching stuff, check out Jonathan Fields or Jenny Ferry. They all have blogs that are awesome.
And if you want to listen to something on your ipod check out Audible’s self improvement section and just buy a business book.
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