Oct 14, 2009 13
And They Say That Content Is King
I was born in December of 1981. Because of a couple of educational loopholes, (and the fact that I could already read) I started kindergarten when I was four. This was a lucky break for me. I found that it was easier to blend in as someone who was younger, than it would have been if I one of those kids that was almost a whole year older than everyone else. It wasn’t until college that it was a pain to be the youngest. Especially at 18 and 21. But that’s a story for another day.
My birth in 1981 leaves me on the edge. I’m on the cusp of the Gen X/Gen Y split. Sociologically, I completely identify with Gen Y. I boomeranged. I’m happily not married. I’m a job hopper. I fit all the criteria.
You would think that I would jump for joy at the prospect of having hundreds of Gen Y blogger feeds delivered to my Google Reader every day. You would think that I would be able to identify with, and be encouraged, educated and inspired by the writings of my generational compatriots.
Then I go to Brazen Careerist, which no doubt has given me access to a bunch of, in some cases, underrated bloggers who I love, but sometimes I scan the titles and think, “It this it?”
This is the best and the brightest? These are who we “feature”, who we ask to guest post, who get best blogger awards?
Are Gen Y bloggers only allowed to talk about Gen Y, social media, the internet, marketing, and entrepreneurship?
Ya know, I love a REALLY GREAT post about any of those subjects, but the “Top 5 Ways to Hack Blah Blak Blah” and the “Gen Y is different because yak yak yak” has been done to death.
Seriously. It’s dead.
Unless you have something COMPLETELY new and different to share, stop writing about being a member of Gen Y, social media, HR, marketing, career planning, or any number of boring and/or overdone topics. But if you blog about these topics because it’s your passion or brand, or it’s what you do for work, or you want to get noticed by an industry insider, for God’s sake, make it interesting for the rest of us.
How can you make your blog posts more interesting? Make me care.
Your life is interesting. Relationships are interesting. Building bridges is interesting. Having a conversation is interesting. Telling a great story is interesting. Making a difference is interesting. Exposing stupidity is interesting. Overcoming is interesting. Making me jealous is interesting. Being inspiring is interesting. Being funny is interesting.
For goodness sakes, if you are going to write for the web, say something meaningful. Compel me to subscribe to you. Be fucking interesting.

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